Trends Impacting the Future of Medicaid for Dental Care

theme 1 - Awareness of the benefits and value of dental care

KnowledgeStream™

Executive Summary 

While both teenagers & adults value their teeth and the need to care for them, they are unaware of their benefits, nor how to take care of their teeth. To raise awareness of dental benefits & impact on overall health, it is important to create effective messaging and with the right messenger.

Executive Summary 

To raise awareness, plans should leverage public media, create 'brain on drugs' messaging, educate members, and identify partners.

The role of the community cannot be overstated. Community leaders who resonate with specific groups must be engaged.

Dental health impact on overall health is a key message that should be incorporated into messaging to educate Medicaid members.

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23 Days
35 Panelists
18 Posts
22 Comments
44 New Followers

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Contributions

Panel activity

Role of dental health in overall health is an important message to deliver to this audience because there is a general lack of awareness.

Key Point 1

Maybe tying all of the healthy lifestyle benefits together with a continuous link is an approach worth considering.

- Robert Faller

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Raising awareness requires a coordinated effort with communities and community leaders who are trusted by their constituents.

Key Point 2

Schools, churches, health plans can work more collaboratively on health fairs and community events. Look to partner with key social organizations in the area. Those entities that know the locals best, will be best able to reach out to the targeted population.

- Judith Sands

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Clear, relevant, and bold messaging is going to be very important to attract attention.

Key Point 3

Perhaps we need an "and here's your brain on drugs" moment to jump-start oral benefit awareness.

- Daniel Weaver

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Recommendations

Testing out messaging will be helpful to understand what will resonate.

Delving into specific Medicaid subgroups may be needed, including pregnant women, African American community, Latinos, and others.

Exploring trust will be paramount.

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Trends Impacting the Future of Medicaid for Dental Care

theme 1 - Awareness of the benefits and value of dental care

KnowledgeStream™